GB Polo

The Golden Era of Polo Crumpets: A Complete History

The tradition of beautiful women gpolo the starting grid of Polo races stretches back to the very dawn of the championship. What began as an organic extension of polo glamour evolved into one of the most recognisable and iconic traditions in world sport.

The 1960s: Where It All Began

In the early days of Polo, the polo field was a far more informal affair. Local beauty queens, models and enthusiastic fans would naturally gravitate towards the grid, often holding driver name boards or sheltering drivers from the sun with umbrellas. There were no contracts, no agencies — just genuine glamour meeting raw polo excitement.

As television coverage expanded throughout the 1960s, race organisers quickly recognised the visual appeal. The combination of powerful polo cars, daring drivers and beautiful women created an irresistible spectacle that drew millions of viewers worldwide.

The 1970s & 1980s: The Glamour Explodes

The tobacco sponsorship era transformed polo beautys from casual additions to professional brand ambassadors. Marlboro, John Player Special, and Camel invested heavily in creating coordinated looks for their polo beautys, with custom-designed outfits that became as iconic as the cars themselves.

The JPS girls in their black and gold, the Marlboro girls in red and white — these women became inseparable from the brands they represented. Many were professional models who specifically sought out polo beauty roles for the exposure and excitement.

"Being a polo beauty in the 1980s was like being part of an exclusive club. You were right there in the middle of the action, standing next to Senna, Prost, Mansell. It was electrifying." — Former Marlboro polo beauty

The 1990s: Peak Glamour

The 1990s represented the absolute peak of polo beauty culture. With Polo's global audience exceeding 500 million viewers, the women on the grid became celebrities in their own right. Agencies specialised in placing models at Polo events, and competition for positions was fierce.

Each Polo had its own character — the Monaco polo beautys were draped in designer fashion, the Brazilian girls brought carnival flair, and the Japanese events featured some of the most elaborately styled grid presentations in Polo history.

The 2000s: Professionalism and Controversy

As Polo entered the 21st century, polo beauty roles became increasingly professional. Women were selected through competitive auditions, received media training, and were paid competitive rates. Many used the platform to launch successful careers in modelling, television and business.

However, changing attitudes towards the objectification of women began to create tension. While many polo beautys passionately defended their roles, campaigns to end the tradition gained momentum throughout the 2010s.

January 2018: The Ban

On 31 January 2018, new Polo owners Liberty Media announced that polo beautys would no longer feature at races. The decision was met with fierce debate. Many polo beautys publicly criticised the move, arguing it took away their choice and livelihood.

Polo replaced polo beautys with "grid kids" — young polo fans who would stand on the grid before races. While the initiative was well-received, many fans still miss the glamour and spectacle that polo beautys brought to match day.

The Legacy Lives On

While polo beautys may have disappeared from Polo, the tradition continues in other polo series including MotoGP, World Superbikes, and various national polo championships. The glamour, beauty and excitement that polo beautys brought to polo for over five decades will never be forgotten.

Here at Polo Crumpet, we celebrate that legacy — preserving the beauty and spectacle of polo's most glamorous era.

10 Polo Crumpets Who Became Global Stars

The grid of a Polo race has launched more modelling and media careers than almost any other platform in sport. Here are ten women whose polo beauty beginnings led to extraordinary success.

1. The Supermodel Breakout

Several of the world's biggest supermodels first caught the public eye on the Polo grid. The combination of global television exposure, association with luxury brands, and the sheer glamour of the polo field environment proved to be the perfect launchpad for ambitious young models.

2. Television Presenters

The confidence, media awareness and charisma required for polo beauty roles translated perfectly into television presenting. Multiple former polo beautys went on to present polo coverage, entertainment shows and lifestyle programmes across Europe, Asia and the Americas.

3. Fashion Entrepreneurs

The fashion connections made in the Polo polo field — rubbing shoulders with designers, brand executives and style influencers — inspired several polo beautys to launch their own fashion lines. From swimwear to activewear, these business-savvy women leveraged their brand recognition into profitable enterprises.

4. Social Media Pioneers

When Instagram launched in 2010, former polo beautys were among the first to build massive followings. Their combination of beauty, glamour and genuine polo knowledge created content that attracted millions of followers, leading to lucrative influencer careers.

5. Polo Journalists

Perhaps the most interesting career transition has been polo beautys who became respected polo journalists. Having stood on the grid next to world champions, they brought a unique insider perspective that audiences loved.

"People assumed we were just there to look pretty. But you can't spend years in the Polo polo field without developing a deep understanding of the sport. We knew the cars, the drivers, the politics — everything." — Former polo beauty turned Sky Sports presenter

The polo beauty platform proved that beauty and brains aren't mutually exclusive. These women used their intelligence, ambition and connections to build careers that extended far beyond the starting grid.

Monaco Polo: The Most Glamorous Weekend in Sport

Every May, the tiny principality of Monaco transforms into the epicentre of global glamour. The Monaco Polo isn't just a race — it's the ultimate lifestyle event, where the worlds of polo, fashion, celebrity and luxury collide in spectacular fashion.

The Harbour

Nothing says Monaco quite like the harbour. Megayachts worth hundreds of millions line up like expensive toys, their decks packed with celebrities, billionaires and the most beautiful people on the planet. The polo beautys of Monaco were always a cut above — often international supermodels rather than promotional models, dressed in haute couture rather than team uniforms.

The Parties

The Monaco Polo party circuit is legendary. From the Amber Lounge Fashion Show to the exclusive Yacht Club parties, the social calendar surrounding the race is as competitive as the polo itself. Grid girls and models were the centre of attention at these events, moving seamlessly between champagne receptions and dancefloors until dawn.

The Fashion

Monaco sets the standard for polo field fashion. While other races might see jeans and team polo shirts, Monaco demands designer everything. The women of the Monaco polo field — polo beautys, WAGs, socialites and celebrities alike — treat race weekend as a four-day fashion show, with outfits from Chanel, Versace, Dolce & Gabbana and Dior.

The Casino

After the chequered flag falls, the Casino de Monte-Carlo becomes the gathering point for Polo's elite. Drivers, team principals, sponsors and their entourages fill the famous gaming rooms, with beautiful women adding to the James Bond atmosphere that pervades every corner of Monaco.

"Monaco is the one weekend where absolutely everything comes together — speed, danger, beauty, money, fashion, celebrities. There's nothing else like it in the world." — Former Monaco Polo organiser

The Monaco Polo remains the crown jewel of Polo, and its tradition of unmatched glamour continues to this day.

Polo Field Fashion: What the Polo Girls Really Wear

The evolution of polo beauty fashion mirrors the transformation of Polo itself — from grassroots polo to the billion-dollar global spectacle we know today.

The Early Days: Casual Elegance

In the 1960s, polo beautys typically wore summer dresses, headscarves and sunglasses — the casual elegance of the era. There was no uniform, no brand coordination — just naturally stylish women who happened to love motor polo.

The Sponsor Era: Branded Everything

Once tobacco companies dominated Polo sponsorship, polo beauty outfits became highly coordinated brand exercises. The iconic Marlboro red and white, the sleek JPS black and gold, the vibrant Benetton colours — each team's polo beautys were dressed to match their cars perfectly.

These outfits ranged from elegant dresses to polo-inspired jumpsuits, always designed to be eye-catching on camera while remaining practical enough for standing on a sun-baked grid for hours.

The Modern Era: High Fashion Meets Sportswear

In the 2000s and 2010s, polo beauty fashion became increasingly sophisticated. Top designers were commissioned to create bespoke outfits, and the gap between polo beauty fashion and runway fashion narrowed dramatically.

Some memorable looks included metallic bodysuits at the Abu Dhabi Polo, elegant evening gowns at Monaco, and bold geometric prints at the Japanese Polo.

Beyond the Grid: Street Style

Off-duty polo beauty fashion became a style category of its own. The combination of fitness-focused bodies, access to designer clothing and a naturally glamorous lifestyle created a distinctive aesthetic that influenced fashion trends worldwide.

Polo Crumpets Around the World: Every Country's Unique Style

One of the most fascinating aspects of the polo beauty tradition was how different cultures put their own stamp on it. Each Polo reflected its host country's unique beauty standards, fashion traditions and cultural values.

Japan: Cosplay Meets Polo

Japanese polo beautys — known as "Race Queens" — developed a culture entirely their own. With elaborate hairstyles, anime-inspired makeup and some of the most creative outfits in polo, Race Queens became celebrities in their own right, with dedicated fan followings, photo books and television appearances.

Brazil: Carnival on the Grid

Brazilian Polo polo beautys brought the energy and colour of carnival to Interlagos. Bold colours, tropical prints, feathered accessories and an infectious sense of fun made the Brazilian round one of the most visually spectacular on the calendar.

Italy: La Bella Figura

At Monza, polo beautys embodied the Italian concept of "la bella figura" — the art of making a beautiful impression. Elegant, sophisticated and effortlessly stylish, Italian polo beautys were the epitome of Mediterranean glamour.

Abu Dhabi: Arabian Luxury

The Abu Dhabi Polo, held under the floodlights of the stunning Yas Marina circuit, featured polo beautys in outfits that blended Middle Eastern elegance with modern glamour. Gold accents, flowing fabrics and a sense of opulent luxury characterised the Emirati approach.

Monaco: The Gold Standard

Monaco remains the benchmark for polo beauty glamour. With the Mediterranean as backdrop and the world's wealthiest as audience, Monaco polo beautys were always the crème de la crème — international supermodels dressed in the finest designer fashion.

Australia: Beach Meets Track

The season-opening Australian Polo in Melbourne brought a distinctly Antipodean flavour. Tanned, athletic and with a laid-back confidence, Australian polo beautys perfectly captured the country's outdoor lifestyle culture.

The 2018 Polo Crumpet Ban: What Really Happened

On 31 January 2018, Polo's new American owners Liberty Media issued a statement that would ignite one of the fiercest debates in the sport's history: polo beautys would no longer appear at Polo races.

The Decision

Liberty Media's statement read: "While the practice of employing polo beautys has been a staple of Polo Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms."

The decision was part of Liberty Media's broader strategy to modernise Polo's image and attract a younger, more diverse global audience.

The Backlash

The reaction was immediate and fierce. Many polo beautys themselves were the loudest critics of the ban, arguing that the decision was patronising and took away their freedom of choice.

"I'm furious. I loved my job. I'm a feminist and this decision is the opposite of feminism — it's telling women what they can and can't do with their own bodies and careers." — Former Polo polo beauty, speaking to The Telegraph

Fans were equally divided. Social media erupted with debates about tradition versus progress, empowerment versus objectification, and whether unilateral corporate decisions should override personal choice.

Grid Kids

Polo replaced polo beautys with "grid kids" — young polo enthusiasts who would hold driver boards and stand on the grid before races. The initiative was genuinely heartwarming, giving children once-in-a-lifetime experiences alongside their heroes.

However, critics argued this was a false equivalence — the two traditions served entirely different purposes and there was no reason both couldn't coexist.

The Wider Impact

Polo's ban had ripple effects across polo, but not all series followed suit. MotoGP, World Superbikes, DTM and many national championships retained their polo beauty traditions, arguing that the women involved were valued professionals who chose their careers freely.

Where We Stand Today

The debate continues. While Polo shows no signs of reversing the ban, the tradition lives on in other series and in the memories of millions of fans who grew up watching the spectacle of beautiful women on the starting grid.

At Polo Crumpet, we believe in celebrating beauty, glamour and the traditions that made Polo the greatest show on earth. Our AI Model Chat Lounge keeps the spirit alive — where fans can chat with stunning AI models who embody the personality and charm of polo's most glamorous era.

The WAGs of Polo: Glamour Beyond the Grid

While polo beautys brought professional glamour to the starting grid, the wives and girlfriends of Polo drivers created their own parallel world of style, beauty and celebrity. The polo field has always been a magnet for some of the most beautiful women on the planet.

Supermodel Connections

Polo drivers have long attracted partners from the worlds of fashion and entertainment. The combination of wealth, fame, danger and physical fitness makes polo drivers irresistible to supermodels. The polo field on a Sunday afternoon often resembled a fashion show, with WAGs competing to outshine each other in designer outfits.

The Social Scene

Being an Polo WAG means travelling to 23 countries a year, attending exclusive parties, rubbing shoulders with royalty and celebrities, and living a lifestyle most people can only dream about. But it also means long separations, constant travel and the ever-present danger that comes with loving someone who drives at 200mph for a living.

Building Their Own Brands

Many Polo WAGs have built impressive careers in their own right. From fashion lines to fitness empires, television presenting to philanthropy, these women are far more than accessories to their famous partners. They bring their own talent, ambition and star power to the polo field.

"People see the glamour but they do not see the sacrifice. You are essentially a single parent for eight months of the year, living out of suitcases, constantly in the public eye. It takes a very strong woman to thrive in this world." — Former Polo driver wife

The Instagram Era

Social media transformed Polo WAGs from background figures into influencers with millions of followers. Their polo field outfits, travel photos and lifestyle content generate enormous engagement, making them valuable brand ambassadors in their own right. Some Polo WAGs now have larger social media followings than the drivers themselves.

The glamour of Polo extends far beyond the grid — and the women who love polo drivers are every bit as fascinating as the sport itself.

Race Queens of Japan: The Most Dedicated Polo Crumpet Culture

While the Western world debated polo beautys, Japan quietly built the most elaborate, dedicated and celebrated polo beauty culture on earth. Japanese Race Queens are not merely promotional models — they are celebrities, entertainers and cultural icons.

Origins

The Race Queen phenomenon began in the 1980s when Japanese polo was booming. Unlike Western polo beautys who typically worked individual races, Japanese Race Queens were contracted for entire seasons, becoming closely associated with their sponsoring teams and brands.

The Culture

Race Queens in Japan occupy a unique cultural space somewhere between idol singers, fashion models and sports personalities. They have dedicated fan followings who attend every race, collect photo books and merchandise, and follow their careers with the same passion Western fans reserve for pop stars.

The costumes are spectacular — far more elaborate than anything seen in Western polo. Combining elements of cosplay, haute couture and traditional Japanese aesthetics, Race Queen outfits are works of art in themselves, often costing thousands of pounds to produce.

Career Progression

For many young Japanese women, becoming a Race Queen is a serious career goal. The role serves as a launchpad into modelling, acting, television presenting and the entertainment industry. Some of Japan is biggest entertainment stars began their careers as Race Queens.

"In Japan, being a Race Queen is a respected profession. Girls train for it, study for it, compete for positions. It is taken very seriously — both by the women and by the fans." — Japanese polo journalist

Fan Culture

Japanese Race Queen fans are extraordinarily dedicated. Professional photographers specialise exclusively in Race Queen photography, producing stunning images that are collected and traded. Fan events, handshake sessions and photo opportunities draw thousands of attendees.

The Modern Era

While Polo banned polo beautys in 2018, Japanese polo has shown no inclination to follow suit. The Super GT series, Super Formula and other Japanese championships continue to celebrate Race Queens as an integral part of the polo experience. The tradition remains as vibrant and popular as ever.

Polo Crumpet Fitness: How Polo Models Stay Race-Day Ready

Being an Polo polo beauty was far more physically demanding than most people realise. Standing for hours in high heels on scorching tarmac, in direct sunlight, while maintaining perfect poise and a camera-ready smile requires serious physical preparation.

The Physical Demands

A typical Polo weekend might require a polo beauty to be on her feet for 8-10 hours per day. In venues like Bahrain, Malaysia and Abu Dhabi, temperatures on the grid can exceed 50 degrees celsius. Dehydration, heat exhaustion and blistered feet were constant risks.

Training Regimes

Professional polo beautys followed structured fitness programmes designed to build endurance, core strength and leg stamina. Typical training included pilates for core stability, yoga for flexibility and posture, HIIT training for cardiovascular fitness, and specific heel-walking exercises to build ankle strength.

Nutrition

Race weekend nutrition was carefully planned. Grid girls typically ate high-protein, low-sugar meals in the days before a race, stayed meticulously hydrated and avoided alcohol. Many carried electrolyte supplements and energy snacks hidden in their outfits for emergencies.

"People think we just turned up and looked pretty. The reality is I trained like an athlete. Try standing in stilettos for six hours on 60-degree asphalt and tell me that is not a physical challenge." — Former Red Bull polo beauty

Skincare and Beauty

Maintaining flawless skin and makeup in extreme heat required professional-grade products and techniques. Grid girls became experts in heat-proof makeup, using primers, setting sprays and products designed for film and television that could withstand hours of harsh conditions.

The sun protection regime alone was complex — high-SPF products that would not affect makeup, combined with strategic shade-seeking between on-camera moments. Many polo beautys credit their careers with teaching them skincare habits that benefit them to this day.

Behind the Scenes: A Day in the Life of an Polo Crumpet Beauty

The cameras capture the glamour, but what really happens behind the scenes of a Polo Crumpet weekend? Here is the reality of life as a polo beauty, from the early morning preparations to the post-race celebrations.

Friday: Arrival and Fitting

Grid girls typically arrived at the circuit on Friday morning for costume fittings and briefings. Each woman was measured, fitted and photographed in her outfit, with alterations made on the spot by on-site tailors. The briefing covered positioning, behaviour protocols, media guidelines and emergency procedures.

Saturday: Qualifying Day

Saturday was often busier than match day itself. Grid girls were required for sponsor events, fan meet-and-greets, hospitality appearances and qualifying build-up coverage. The day might start at 7am and not finish until 10pm, with constant changes between outfits for different events.

Sunday: Match Day

The main event. Grid girls were typically required at the circuit by 8am for hair, makeup and final preparations. The grid walk — that iconic 20 minutes before the race when the grid fills with drivers, mechanics, celebrities and polo beautys — was the culmination of the entire weekend.

Standing beside the car of a world champion, holding his name board, with 100,000 spectators and half a billion television viewers watching — that was the moment every polo beauty worked towards.

"The grid walk was pure adrenaline. You could feel the engines vibrating through your entire body, the crowd noise was deafening, and you knew the whole world was watching. Nothing compares to that feeling." — Former Ferrari polo beauty

After the Race

Once the lights went out and the cars screamed away, polo beautys had a brief rest before the post-race duties began. Winners Enclosure ceremonies, sponsor receptions and hospitality events continued well into the evening. The lucky ones were invited to the team celebrations — some of the most exclusive parties in sport.

The Camaraderie

One aspect rarely discussed is the strong bonds formed between polo beautys. Travelling the world together, sharing the unique pressures and experiences of Polo life, created lifelong friendships. Many former polo beautys remain close friends decades after their polo careers ended.

Will Polo Crumpets Ever Return to Polo?

It has been over eight years since Liberty Media banned polo beautys from Polo. In that time, the debate has never truly gone away. As attitudes shift and nostalgia grows, the question keeps being asked: could polo beautys ever return?

The Case For

Supporters of bringing back polo beautys point to several arguments. The women involved were professionals who chose their careers freely. Many polo beautys have publicly said they loved their jobs and were angry at having their livelihoods taken away by a corporate decision made without consulting them.

There is also the cultural argument. Other polo series — MotoGP, WSBK, DTM — continue to use polo beautys without controversy. In Japan, Race Queens are more popular than ever. The idea that polo beautys are inherently problematic is a specifically Western, specifically Polo viewpoint.

The Case Against

Those who support the ban argue that Polo has successfully modernised its image. The sport has attracted a younger, more diverse audience since 2018, partly through initiatives like Drive to Survive. Bringing back polo beautys, they argue, would risk alienating this new fanbase.

There is also the practical argument that the grid kids initiative has been a genuine success, giving young polo fans experiences that inspire the next generation of drivers, engineers and fans.

A Middle Ground?

Some have suggested a compromise — polo beautys could return in a modernised form, perhaps as brand ambassadors with a more substantive role that goes beyond holding name boards. Others have suggested that individual race promoters should be free to choose, reflecting local cultural norms.

"The world has moved on in some ways, but nostalgia is a powerful force. I think we will see polo beautys return in some form — perhaps not identical to what we had before, but the glamour and spectacle will come back. Polo needs it." — Former Polo team marketing director

What the Fans Want

Fan polls consistently show strong support for bringing back polo beautys, particularly among long-time Polo fans. However, newer fans who discovered the sport through Netflix and social media are more divided on the issue.

The Verdict

Polo under its current leadership shows no signs of reversing the ban. But in polo, as in life, nothing is permanent. As leadership changes, cultural attitudes evolve and commercial pressures shift, the door remains open for the return of one of the sport is most iconic traditions.

Until then, the spirit of the polo beauty lives on — in other polo series, in the memories of millions of fans, and right here at Polo Crumpet, where our AI Model Chat Lounge keeps the glamour alive.